Motion Design for the Walgreens Chupa Chups Melody Pops Sweepstakes
Last summer, Perfetti Van Melle launched a promotional campaign to boost excitement around their Chupa Chups Melody Pops. The sweepstakes invited candy lovers to enter for a chance to win exciting prizes, and they needed equally engaging animated content to promote it on social media.
For this project, I drew inspiration from Chupa Chups' brand identity and existing printed promotional materials for the sweepstakes to create both a reel and an in-feed post, ensuring that the animations felt cohesive and on-brand.
For this project, I drew inspiration from Chupa Chups' brand identity and existing printed promotional materials for the sweepstakes to create both a reel and an in-feed post, ensuring that the animations felt cohesive and on-brand.
INSTAGRAM REEL
IN-FEED POST
