7-Eleven
7-Eleven x Punk Bunny Coffee's
In-Store Activation
Shopper Marketing
7-Eleven x Punk Bunny Coffee's
In-Store Activation
Shopper Marketing
In 2024, 7-Eleven debuted an exclusive Anniversary Blend of Green Day's coffee brand,
Punk Bunny Coffee, available at 7-eleven, Speedway, and Stripes stores nationwide. This collaboration celebrated both 60 years of 7-Eleven's to-go coffee and the 30th anniversary of Green Day's breakout album, American Idiot.
Punk Bunny Coffee, available at 7-eleven, Speedway, and Stripes stores nationwide. This collaboration celebrated both 60 years of 7-Eleven's to-go coffee and the 30th anniversary of Green Day's breakout album, American Idiot.
For these pieces, I used client-provided assets—including textures, patterns,
images and logos—to design a variety of in-store materials promoting the new blend,
tailoring each layout to key touch-points in a customer's experience.
images and logos—to design a variety of in-store materials promoting the new blend,
tailoring each layout to key touch-points in a customer's experience.
Examples of In-Store Application
Exterior POP - Window Banners and Pole Signs
Interior POP - Vault Clings, Decals, Flyers, and Shelf Talkers
Coffee Flavor Cards and Server Wraps
